The Truth About Pricing
(It's Not About The Cookie)

How to price products is something every business (regardless of size or industry) struggles with. Countless hours have been wasted agonizing over the perfect price, but there is something no one has told you. There is an unwritten truth about pricing – a secret Melina will uncover in this session using her proprietary “It’s Not About the Cookie” framework.

In this session you will learn:

(1) how the brain makes decisions about pricing

(2) why everything that comes before the price matters much more than the price itself

(3) specific tips that will help you be confident in your prices and close more sales right away 

This fun and engaging session provides actionable, concrete tips and mind-blowing revelations about behavioral economics and the human brain that will change your business (for the better) forever.

She is CEO of The Brainy Business, which provides behavioral economics training and consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has nearly a million downloads from over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina teaches applied behavioral economics through the Texas A&M Human Behavior Lab and obtained her master’s in behavioral economics from The Chicago School of Professional Psychology.

A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes on Behavioral Economics & Business for Inc Magazine.

Her first book, What Your Customer Wants and Can’t Tell You (2021), was a finalist in two categories of the International Book Awards and won first place in the Chanticleer International Book Awards. Her second book, What Your Employees Need and Can’t Tell You (2022), was a finalist in the Chanticleer International Book Awards. Her much anticipated third book, The Truth About Pricing, is set to publish January 9, 2024.