Business Building Lab with Melina Palmer

$39.00 USD

 NSA-NT's virtual business building learning sessions

Thursday, December 7th
6:30 to 8:30pm CT 

The Truth About Pricing
(It's Not About The Cookie)

How to price products is something every business (regardless of size or industry) struggles with. Countless hours have been wasted agonizing over the perfect price, but there is something no one has told you. There is an unwritten truth about pricing – a secret Melina will uncover in this session using her proprietary “It’s Not About the Cookie” framework. 

In this session you will learn:

(1) how the brain makes decisions about pricing

(2) why everything that comes before the price matters much more than the price itself

(3) specific tips that will help you be confident in your prices and close more sales right away

This fun and engaging session provides actionable, concrete tips and mind-blowing revelations about behavioral economics and the human brain that will change your business (for the better) forever. 

About Melina Palmer

Melina Palmer is a globally celebrated keynote speaker with a mission to help great brands and the people within them do greater things by leveraging the power of behavioral economics.

She is CEO of The Brainy Business, which provides behavioral economics training and consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has nearly a million downloads from over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina teaches applied behavioral economics through the Texas A&M Human Behavior Lab and obtained her master’s in behavioral economics from The Chicago School of Professional Psychology.

A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes on Behavioral Economics & Business for Inc Magazine.

Her first book, What Your Customer Wants and Can’t Tell You (2021), was a finalist in two categories of the International Book Awards and won first place in the Chanticleer International Book Awards. Her second book, What Your Employees Need and Can’t Tell You (2022), was a finalist in the Chanticleer International Book Awards. Her much anticipated third book, The Truth About Pricing, is set to publish January 9, 2024. 

 

 

Account Information

Change

Need Help? Email Customer Support or Call Us at (469) 324-9759

Next

Extra Contact Information

Change
Next

Address:

Contact:

Payment
Payment
Visa Mastercard Discover Americanexpress Default New
PayPal

Change
Next

Complete

Change

Questions? Send an email to [email protected]

MEDIA RELEASE

By registering for this event, I hereby consent to and authorize the use and reproduction by NSA North Texas Chapter of any and all photography and/or videography that will be taken of me (“Images”) at this event for any purpose, in whole or in part, in all media now known or hereafter developed, including without limitation all print media, Internet and other platforms, throughout the world in perpetuity and without compensation to me.

I hereby release and waive any claims whatsoever in connection with the Images, including without limitation any claim of rights of privacy, publicity, so-called “moral rights” or credit in connection with such Images. I also release and waive any right I may have to inspect or approve the Images or any use thereof.

I acknowledge and agree the Images and related files (including chat text conversations) are wholly owned by NSA North Texas Chapter, who reserves the right to use these Images in part for promotion or in totality for resale on the NSA North Texas websites. Furthermore, NSA North Texas Chapter may license these rights to the featured speaker of the event for their personal or professional use in part for promotion or in totality for resale on the speaker’s website.

By registering for this event, I hereby acknowledge that I am 18 years of age or older and have read, understood and agree to the terms of this release.

Disability Access / Accommodations

Have a condition/disability that requires a reasonable accommodation to fully participate in an NSA/North Texas chapter event? Contact Director of Membership,  at:  [email protected], (at least 3 business days prior to the event, if possible) for arrangements to be made.