CPAE Spotlight Series
Have you ever wondered what it takes to last in this speaking business? Have you seen renowned speakers on stages and thought- “I wonder who they really are?”
Our national associations’ highest awarded honor is the CPAE, Council of Peers Award for Excellence, what is industry known as the “Hall of Fame”- these Hall of Fame speakers are revered in our industry and bring a depth of skill and knowledge we can all learn from.
With many live (virtually streamed through ZOOM) interviews to watch and participate in, and a few pre-recorded interviews releases mixed in, be inspired in this NEW INTERVIEW SERIES
About Bill Cates, CSP, CPAE
Bill Cates is a high-energy speaker who motivates by sharing proven ideas and strategies that work. Bill has helped over 20,000 small business owners and salespeople build thriving referral-based businesses – where the phone is ringing with referred customers/clients.
Bill has helped large companies increase sales and cut hundreds of thousands of dollars in marketing expenses at the same time! Bill Cates is the author of three popular books on referrals: Get More Referrals Now!, Don’t Keep Me a Secret!, and Beyond Referrals: How to Use the Perpetual Revenue System to Turn Referrals into High-Value Clients.
Bill is the president of Referral Coach International and the founder of The Referral Coach Academy. Bill Cates’ client-acquisition system has been featured in such publications as Success Magazine, Entrepreneur Magazine, Selling Power, the Huffington Post and The Wall Street Journal. Bill’s seminars are high energy, and high content.
Bill is the kind of speaker who prefers to talk with his audience instead of talking to them. Therefore, you can expect a highly interactive session. You can also expect to receive powerful and practical strategies that will have an immediate impact on your business.
ABOUT YOUR HOST:
NIKI MCCUISTION, CSP
Niki produces the award winning McCuistion Program, now in its 29th year on KERA PBS TV, often working in challenging situations and crisis zones. Her responsibility includes the bottom line- raising the funds to produce the program and working with board members to achieve the mission.
From a business background that includes hands on service, sales, and management experience; and specialized education, including a B.S. in Psychology from Southern Methodist University, an M.L.A. in Philanthropy and Development from St. Mary’s University, an MBA in Leadership and Governance from the University of Dallas, and advanced course work and certifications in coaching, governance and strategy, Niki understands the unique issues facing nonprofits, businesses, and speakers today.