From Anonymous to Authority: Building a Speaking Business Through Outbound Discipline

In 2018, Jake Thompson had zero name recognition, no books, and no speaking business. By 2021, he hit six figures speaking - and hasn't dipped below since.

The difference? While most speakers were posting on social media hoping for discovery, Jake was in decision-makers' inboxes building relationships. This session reveals the systematic outbound approach, positioning strategy, and long-term touchpoint discipline that turned an unknown speaker into a CSP earning consistent revenue across pharmaceutical, real estate, financial services, and corporate audiences.

You'll learn how Jake sequences 70 days of outreach to move prospects from cold to conversations, how he differentiated himself in the oversaturated "motivation" space by solving a specific problem for specific audiences, and how he uses content and products to stay top-of-mind with prospects who may not be ready to book for 12+ months. If you want to control your calendar instead of hoping it fills, this is the framework.

Learning Objectives:

•  Why your story isn’t enough to sell you long-term as a speaker - Why you don't need a bureau to build a strong speaking business

•  Simple things you can do to stay top of mind all the time.

•  How being on every social media channel doesn’t work for 99% of speakers – and what to do instead.

•  Ways to get ‘unstuck’ from the comparison trap in an industry where it is so easy to fall into.

 About Jake Thompson, CSP

Jake Thompson is a keynote speaker and the Chief Encouragement Officer at Compete Every Day, a brand he started in 2011 by first selling t-shirts out of the trunk of his car and is now worn by leaders in over 62 countries. Jake has spent more than a decade working with leaders and organizations worldwide on how to get better results for themselves and their teams. Through his entrepreneurial sales experience, client work, and research, Jake has built a proven C.O.M.P.E.T.E. framework that helps leaders improve their grit, productive habits, and leadership skills to create more positive influence within their organizations. He has been featured in Forbes, Inc. Magazine, hosts a podcast with over two million downloads, and has directly impacted over 135,000 ambitious leaders. Jake holds an MBA, Mental Performance Master (MPM) Certification, and is one of only 17% of speakers globally to have earned his CSP® (Certified Speaking Professional) through the National Speakers Association.

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