Navigating the Association Landscape
The Insider’s Guide for Speakers Selling to Associations

Join us for an insightful presentation on the art and science of selling to associations, featuring renowned expert Ed Rigsbee, CSP, CAE. Associations represent unique challenges and opportunities for speakers aiming to expand their reach and impact. In this session, Rigsbee, a seasoned authority on selling to associations, will share his wealth of knowledge and proven strategies to help you thrive in this dynamic market.

Key Takeaways:

• Understanding the Association Ecosystem: Gain insights into the structure, decision-making processes, and priorities of associations to tailor your approach effectively.

• Navigating the Decision-Making Maze: Rigsbee will guide you past the gatekeepers, through the intricate web of decision-makers within associations, helping you identify key influencers and economic buyers. 

• Building Lasting Relationships: Learn the secrets to developing strong and enduring partnerships with associations that go beyond transactional interactions.

• Overcoming Common Challenges: Explore common obstacles faced when selling to associations and master strategies to overcome them, ensuring a smoother and more successful sales process. 

Ed Rigsbee's expertise, drawn from over 35 years of experience and a deep understanding of association dynamics, will empower you to elevate your sales game in this specialized market. Whether you're a seasoned professional or new to association selling, this presentation is your roadmap to unlocking opportunities and achieving sustainable success.

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