Built for Buy-In
The simplest, strongest way to get audiences invested in your ideas

When there’s so much competition for time, attention, and resources, getting your ideal audience to see your speech and your idea as right for them—quickly—is critical. But what do you do when all your reasons for being “right” aren’t right for those you’re talking to? In this practical and energizing presentation, 25-year message strategist and speaker Tamsen Webster will show you how to get people invested (literally and figuratively!) in all you have to offer, starting with the easiest storytelling elements for your audience to identify with: the principles that provide common ground for even the most uncommon ideas.

After this presentation, you'll be able to:
 

• Understand why challenging people's beliefs is the enemy of intrinsic motivation, and what to do instead
• Clearly and quickly identify who is, and isn’t, an ideal fit for your ideas and keynotes—and why—so you can focus your efforts where they’ll have the greatest effect
• Follow a framework for simplifying them to their most important, and irresistible, elements and building in buy-in from the beginning

About Tamsen Webster:

Tamsen Webster has spent the last twenty years helping experts drive action from their ideas. Part message strategist, part storyteller, part English-to-English translator, her work focuses on how to find and build the stories partners, investors, clients, and customers will tell themselves—and others.

Tamsen honed her expertise through work in and for major companies and organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with startups that represent the next wave of innovation in life science, biotech, climate tech, fintech, and pharma. She’s a professional advisor at the Martin Trust Center for MIT Entrepreneurship and a mentor for the Harvard Innovation Labs. She’s also served for over eight years as executive producer and idea strategist for one of the oldest independently organized TED Talk events in the world (TEDxCambridge). Most recently, Tamsen was named to the Thinkers50 Radar thinkers to watch class of 2022. She published her first book, Find Your Red Thread: Make Your Big Ideas Irresistible, in 2021.  

She was a reluctant marathoner... twice, is a champion ballroom dancer (in her mind), and learned everything she knows about messages, people, and change as a Weight Watchers leader. True story.

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