The Champion’s Code: How to Generate
Momentum and Grow Your Speaking Business Through Good Times and Bad

The best-selling author of nearly 50 sports books, Ross consistently speaks at over 120 events per year and has even keynoted conferences on all seven continents. He’s a solopreneur who purely keynotes and doesn’t have other profit centers, so he’s laser focused on booking gigs.

At our upcoming chapter meeting he’s going to share the inside secrets on how he’s built his business by leveraging relationships and ultimately just doing things differently.

In this session you will discover:

• Innovative ways to give and receive referrals, not just to your fellow speakers, but to your clients.

• How to leverage video testimonials, philanthropy, and social media in order to grow your business.

• Ideas on creative negotiations in order to find “Value” when clients don’t have your “full fee.”

• Methods to be more creative in your sales pitches, your customization, and how to create “slump-busters” in order to keep your calendar full.

• Ideas on pre and post gig networking that could hopefully lead to more international travel and lifestyle destinations.

Ross Bernstein, CSP, CPAE

Ross Bernstein, CSP, CPAE is the best-selling author of nearly FIFTY SPORTS BOOKS, he’s an award-winning, Hall of Fame, peak-performance, business speaker who’s keynoted conferences on ALL SEVEN CONTINENTS for audiences as small as 10 and as large as 10,000.

Ross and his books have been featured on thousands of television and radio programs over the years including CNN, ESPN, Fox News, and “CBS This Morning,” as well as in the Wall Street Journal, New York Times and USA Today.

He’s a proud member of NSA’s Million Dollar Group, and is one of only three professional speakers in the world to have earned the CSP, CPAE, and Global Speaker Federation’s “Global Speaker Fellow” designations.

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