"Findability" - Dominate Online with
easy non-technical SEO!

As surprising as it may sound, the line between making and losing millions is an incredibly thin one. Learn how to create a solid foundation on the right side of the divide! After working with hundreds of prestigious clients and presenting to 90+ Vistage groups, Heather has combined 14 years of Internet and search marketing know-how into a clear, simple system to break down common mistakes and provide essential tools and solutions needed to make your site work hard for you!

This isn’t going to be a boring lecture where you get talked at until you or the speaker runs out of stale coffee. Everyone will bring their laptops, roll up their sleeves, and get into trying real-life tools of the trade to understand and set strategies for their own businesses. This program will also show executives how to keep internet marketing professionals accountable for their investments.

Heather’s easy, non-technical style is ideal for audiences interested in growing their business and improving their marketing results quickly.

Learning Objectives:

Upon successful completion of this course, participants will be able to:

• Discover where they stand with Google right now.

• Get into the mindset of their audiences and start connecting meaningfully with customers who are ready to buy.

• Understand why "Intel Strategies" are not covert tricks, but vital industry best practices for developing a winning online marketing plan.

• Get ahead of the game by discovering your competitors' online strategies.

• Conduct advanced keyword research for the right phrases to get found fast.

• Create a content strategy that connects with and converts customers.

• Learn top non-technical strategies any business can implement easily to improve their Findability.
  
  

What will members be able to "take home" from the presentation?

• BRAND PROTECTION TOOLKIT: What every speaker MUST know about their online brand and how to protect it.

• COMPETITIVE INTELLIGENCE DONE RIGHT: Reverse engineer your findability to be cutting edge. 

• FINDABLE TOOL KIT: Easy non-techie tools to see how your company is findable online.

• KEYWORD RESEARCH DONE RIGHT!: How to build out a keyword list that connects and converts.

• BECOME A CHIEF LISTENING OFFICER: How to monitor their company and keep watch on what others are saying about their programs and business.

Heather Lutze

Heather is the widely acclaimed speaker, trainer, and consultant who literally wrote the book on search engine marketing. Two books, in fact--The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing and the brand new Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing. Her writing and in-demand keynotes and workshops are delivered with the same witty, “no-geek-speak” style that has managed to demystify internet marketing for countless business owners.

Breaking free of corporate “cubicle” jobs well over ten years ago with nothing more than a dream of entrepreneurship and a basement computer, Heather has built her business into a multimillion-dollar Denver SEM company—the Findability Group.

These days, you will usually find Heather either preparing to leave for a speaking engagement or just getting back from one. (Apparently, jet lag is not an issue.) As for her “street cred,” Heather spent three years training advertisers in Paid Search techniques for Yahoo! Search Marketing.

She is a member of the National Speakers Association (NSA), a sought-after Vistage International Speaker, and has shared the stage with Tony Robbins Business Mastery in Fiji and London. Heather founded Findability Group in 2000 in response to all the frustrated website owners who had paid good money for beautiful, high-tech websites that weren’t bringing in business. She sold her agency and now is Dean and Master Trainer for Findability University. Empowering Digital Marketers How to Dominate Online. Visit us at Findability.com

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