Target Marketing: The Key to Enhancing Your Sales Effectiveness

People always talk about using “target markets” for revenue streams but few understand what this really means or how they can be leveraged to develop marketing strategies that drive results.

Effective use of target marketing provides unique opportunities for savvy speakers to not only identify customers who are most likely to buy, but to also more effectively position themselves as what they really need or want to buy.

In this content-rich program, you will gain a strategic framework to better match your promotional tactics to target your prospects and better position yourself for sales results.

Attendees will:

• Learn the 8 ways to segment your target market.

• Understand how to use data-mining to obtain better information about your customers and their decision triggers.

• Gain insight to more strategically evaluate your promotional tactics.

About Jill J. Johnson

Jill J. Johnson, MBA, is president and founder of Johnson Consulting Services – a management consulting firm specializing in strategy development. She has personally impacted more than $4 billion dollars worth of decisions for a wide range of clients including Mayo Clinic and the Salvation Army.

Jill assists clients in evaluating critical decisions and assessing the impact of market forces to develop strategic and business plans at both the board and operating levels. She is a two-time Business Hall of Fame inductee and has won numerous business honors. Jill’s articles on strategy and leadership have appeared in more than 150 publications and trade journals.

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